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This is version 2.0 my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” Version 2.0 contains seven BONUS lessons and five EXCLUSIVE chapters of KISS photos I captured while touring with KISS. This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.

Michael Brandvold is a freelance music industry consultant who has also managed the online efforts for Dream Theater, Andy Gibson, Alexa Carter, Greg Kihn, Little Caeser, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael is also the founder and cohost of the following podcasts; The Music Biz Weekly, Rock Star Branding and Dropping The Needle.