Gregory Douglass wants a better world for the future sustainability of independent music. He’s been a pioneer of DIY innovation throughout his indie career as an early adapter of crowdfunding his albums (before Kickstarter was around), streaming live concerts (before Concert Window was around), and performing house concerts in his fan’s living rooms throughout the country.
Now, he’s teamed up with Patreon to help fix what’s currently broken in the industry – a reliable stream of income for artists and creators. “I believe artists membership models like Patreon are on the right path to the future of creative sustainability. Music sales have plummeted but the expenses required to create and release new music remain the same. Artists cannot sustain their craft today without the vital support of their fans.”
His new album My Hero, The Enemy speaks directly to this crucial paradigm which Gregory describes as “The blessing and the curse of creativity in the age of information.” Gregory explains, “It’s also an ode to being a creative person in the digital age, and what a dichotomy it can be. At the same time, every song on My Hero, The Enemy explores the polarity of such emotional struggles, and attempts to expose the underlying truth behind many of life's misconceptions.”
Gregory’s own patrons are currently funding his Live From The Chapel project – a live album and video “rockumentary” in the works. Every song from My Hero, The Enemy was performed live at The Chapel in San Francisco, CA specifically for this project.
His evocative, alternative sound blends "Rufus Wainwright ´s opulent musicality and Justin Timberlake ´s accessible soulfulness.” A recent spotlight on NPR's Morning Edition coined him "one of New England's best-kept secrets”.
Gregory has shared the stage with artists like Regina Spektor, They Might Be Giants, Shawn Colvin, The Weepies, and Jason Mraz to name a few. According to Pandora's founder, Tim Westergren, Gregory is one of the top independent artists on Pandora radio today. He has sold 200,000+ songs digitally on his own and his videos have amounted to over a million views on his YouTube channels.